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Most B2C businesses still treat customers as segments. You get bucketed, tagged, and targeted, but it rarely feels personal. True hyperpersonalization isn’t about greeting me with my name or recommending popular products. It’s about understanding my intent, context, and behavior in real time.
If streaming platforms can serve exactly what I want to watch next, why can’t ecommerce, fintech, or fitness apps do the same?
It starts with listening. Not just tracking clicks, but noticing how someone moves, hesitates, returns, explores. That insight can shape what you show, when you prompt, and even if you say anything at all.
Tools like tupl are starting to show how this can work. Built more for individuals right now, but the core idea — adapting to intent without getting in the way — is something every B2C brand should be thinking about.
Curious to know who’s doing this well in the B2C space. Where does it work, and where does it still fall flat?
submitted by /u/LeBiriyaniJames
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