AI finally did something useful: made our cold emails feel human

Not sure if anyone else has felt this, but most AI sales tools today feel… off.

We tested a bunch, and it always ended the same way: robotic follow-ups, missed context, and prospects ghosting harder than ever.

So we built something different. Not an AI to replace reps, but one that works like a hyper-efficient assistant on their side.

Our reps stopped doing follow-ups. Replies went up.

Not kidding.

Prospects replied with “Thanks for following up” instead of “Who are you again?”

We’ve been testing an AI layer that handles all the boring but critical stuff in sales:

→ Follow-ups

→ Reschedules

→ Pipeline cleanup

→ Nudges at exactly the right time

No cheesy automation. No “Hi {{first name}}” disasters. 😂

Just smart, behind-the-scenes support that lets reps be human and still close faster.

Prospects thought the emails were handwritten. (They weren’t.) It’s like giving every rep a Chief of Staff who never sleeps or forgets.

Curious if anyone else here believes AI should assist, not replace sales reps?