Are there any consumer focused AI products that are actually changing the game?

So as part of a project I’m running, I’m trying to find AI companies/products that are going to transform the consumer’s experience directly.

Most of what I can find are either general tools like ChatGPT, meeting notetakers like Firefly, writing assistants like Grammarly or business focused like the legal tool HarveyAI. There is little which I can find which seems like it’s meaningfully going to make any consumers life easier outside of the above.

My question is, does anyone know any consumer-facing products which are changing the game in a set industry? And if there is a shortage, then why do you think that is?